Peninsula Three: The Pinnacle of Urban Elegance

Peninsula Three at Business Bay, Dubai: The Tower That Completes the Vision

When Select Group launched the Peninsula masterplan in Q3 2021, it was described as something Dubai had not seen before: the first community-focused, master-planned waterfront development in Business Bay — a mixed-use neighbourhood of towers, villas, promenades, parks, retail, dining, and public waterfront, designed not simply as a collection of apartments but as a place people would genuinely want to live, visit, and return to. Peninsula Three is located in a sought after residential community, further enhancing its appeal and exclusivity.

Phases One and Two sold out within a month of their respective launches. Phase Four — Peninsula Four, The Plaza — became the community’s social heart. And Peninsula Three stands as the tower that anchors the north of the masterplan, completes the vertical skyline composition of the community, and delivers a vibrant collection of 849 of its most thoughtfully designed residences.

A 49-storey waterfront skyscraper positioned along the Dubai Water Canal in the heart of Business Bay. Designed by Killa Design — the award-winning architectural firm behind the Museum of the Future, one of the most celebrated buildings in the world. Offering world class studios, one bedroom, and two bedroom units with panoramic views of the Burj Khalifa, Downtown Dubai, and the Dubai Canal from every floor. The apartments range from 410 sq.ft. to 1,061 sq.ft., providing flexibility and choice. The tower features modern designs catering to the widest array of resident preferences. And sitting at the centre of a masterplan community whose 66,000 sq ft Community Mall, waterfront promenade, parks, pools, and activated public realm transform Business Bay’s most exciting canal-side address into a place that earns the word community — not just the designation.

Peninsula Three is where the vision of the Peninsula masterplan reaches its fullest expression. And it is where some of Business Bay’s most compelling apartments are now available.

Introduction to Peninsula Three

Peninsula Three stands as a beacon of elevated urban living in the heart of Business Bay, Dubai, redefining what it means to enjoy an exclusive waterfront lifestyle. Perfectly located in one of Dubai’s most sought-after residential communities, Peninsula Three offers residents a unique blend of luxury, comfort, and modern design. This development is more than just a collection of modern apartments—it is a modern architectural statement that sets a new standard for waterfront living in Dubai.

With its prime locality along the Dubai Canal, Peninsula Three provides sweeping views of the iconic Burj Khalifa and the dynamic skyline of Downtown Dubai. Residents are immersed in a vibrant community atmosphere, surrounded by exceptional community facilities that cater to every aspect of contemporary urban life. The development’s unique blend of thoughtfully designed apartments and world-class amenities ensures that every resident enjoys a lifestyle defined by exclusivity, convenience, and sophistication.

Peninsula Three is not just a place to live—it is a lifestyle destination where the best of Dubai converges. Whether you are seeking a serene waterfront retreat or a dynamic urban experience, Peninsula Three delivers a new benchmark for luxury living in Business Bay, Dubai.

About Select Group: The Developer Who Built the Peninsula Story

Select Group was founded in 2002 with a mandate to deliver premium real estate across the UAE’s most coveted corridors — and to do so at a scale and standard that establishes rather than follows market benchmarks. Over two decades, the company has fulfilled that mandate consistently: a portfolio of over 20 million square feet of development, a combined Gross Development Value exceeding AED 20 billion, more than 7,000 homes delivered globally across the UAE, UK, and Europe, and an active pipeline of over 5,000 additional units across their current projects.

Peninsula — Select Group’s flagship Dubai masterplan — is the most complete expression of their development philosophy to date: a 3.3-million-square-foot mixed-use community conceived from first principles as a place people will choose not just to own, but to belong to. The three phases of towers that form the community’s residential spine — Peninsula One, Two, and Three — were each launched to overwhelming demand, with Phases One and Two selling out within weeks of their respective introductions.

Peninsula Three is the culmination of that story within the community’s tower series — the most refined, the most architecturally distinguished, and the most comprehensively amenitised of the three.

Killa Design: The Architecture of Ambition

Peninsula Three is designed by Killa Design — the Dubai-based architecture firm whose most celebrated recent project is the Museum of the Future, widely described as the most beautiful building in the world and one of the most complex architectural achievements of the 21st century.

Bringing a firm of this calibre to a residential tower in Business Bay is, in itself, a statement about Select Group’s ambitions for Peninsula Three. The result is a tower that stands apart on the Business Bay skyline: clean, confident, and precisely proportioned — a contemporary architectural composition whose 49 storeys feel balanced and intentional rather than simply tall.

The building’s 50th-floor observation deck is one of its most distinctive features — a level dedicated not to residences but to panoramic views across the Dubai Canal, the Burj Khalifa, Downtown Dubai, and the Arabian Gulf horizon. It is a gesture that speaks to the design philosophy of the entire project: this is a building that was designed to be experienced, not merely occupied.

Location: Business Bay’s Most Connected Canal-Side Address

Business Bay needs little introduction for anyone familiar with Dubai’s residential landscape. It is the city’s primary mixed-use district — flanked by Downtown Dubai, threaded by the Dubai Water Canal, and defined by a density of commerce, culture, dining, and residential quality that makes it simultaneously one of the most active and most desirable places to live in the emirate.

Peninsula Three sits within the Peninsula masterplan’s canal-side footprint — positioned along Marasi Drive, directly adjacent to the Dubai Water Canal, with access to the community’s 4-kilometre waterfront promenade and within a short drive or walk of essentially every landmark destination in central Dubai.

Key distances from Peninsula Three:

• 5 minutes to Burj Khalifa and Dubai Fountain
  
• 9 minutes to Dubai Mall — the world’s most visited retail destination
  
• 10 minutes to DIFC (Dubai International Financial Centre)
  
• 12 minutes to Dubai Bowling Centre
  
• 15 minutes to Dubai International Airport (DXB)
  
• 20 minutes to Dubai Marina and JBR Beach
  
• Direct access to Sheikh Zayed Road (E11) and Al Khail Road (E44)
  
• 5-minute drive to Business Bay Metro Station (Dubai Metro Red Line)
  
• Walking distance to the Marasi Marine Transport Station
  

For daily life, the immediate neighbourhood delivers exceptional convenience: W Mart Supermarket is a 4-minute walk from the building. ZOOM and Choithrams are within a 7-minute drive. The Peninsula’s own Community Mall of 66,000 sq ft — with pharmacies, healthcare facilities, supermarkets, and award-winning dining — is within the masterplan itself, ensuring that essential daily errands rarely require leaving the community.

Education: Horizon English School, Learning Tree Nursery, Al Safa School, and Jumeirah International Nursery are within a 15-minute drive. Dubai International Academic City is accessible for higher education. Healthcare: Haton Medical Center, Aster Clinic Business Bay, and Emirates Hospital Clinics Business Bay are all within a 10–15 minute drive.

The Building: 49 Storeys, 849 Apartments, and an Observation Deck on Floor 50

Peninsula Three is a 49-storey residential tower with a podium of retail and dining at ground level, four levels of covered parking, and a grand lobby conceived as an arrival experience rather than simply an entry point — featuring a lounge area and co-working space that extend the lobby’s usefulness throughout the working day.

The tower houses 849 residential units across studio, 1-bedroom, and 2-bedroom configurations — these premium properties represent a significant investment opportunity in Business Bay. This is one of the largest single-tower unit counts in the Peninsula masterplan, and a scale that allows Select Group and the community management team to maintain the quality of shared amenities and services at a level that smaller developments simply cannot sustain.

8 high-speed elevators serve the full tower height efficiently. EV charging hubs are integrated into the parking infrastructure — a commitment to sustainability that reflects both Select Group’s values and the practical needs of Dubai’s growing EV-adopting resident population.

The 50th-floor observation deck — positioned above the residential floors — provides a publicly accessible panoramic viewing platform that transforms the tower into not just a residence but a destination. Views extend across the full 360-degree sweep of the Business Bay and Downtown skyline, the Dubai Canal, and — on clear days — to the Arabian Gulf and the Hajar Mountains.

Residences: Studios to 2 Bedrooms, From Canal to Skyline

Peninsula Three’s 849 apartments cover three configurations, each designed by Killa Design to maximise the tower’s extraordinary views and to deliver interiors that reflect the premium positioning of the Peninsula masterplan.

Living and dining spaces throughout the tower feature porcelain tile flooring and light-coloured painted walls — a palette that is simultaneously modern, neutral, and designed to complement the canal and skyline views that form the primary visual experience of every apartment. The spacious living areas are thoughtfully designed, with large windows that maximize natural light, enhancing the sense of openness and comfort throughout each residence.

Kitchens are fitted with quartz countertops and laminated shutters — a specification that balances durability with aesthetics, and that reflects the practical demands of daily cooking within a premium residential environment.

Bathrooms feature chrome-plated sanitary fittings, stone washbasins, and porcelain-tiled wet zone areas and ceilings — a level of bathroom specification that belongs in five-star hotel rooms, not standard residential towers.

Balconies are standard across all configurations, positioned to frame views of either the Dubai Water Canal or the Burj Khalifa and Downtown Dubai skyline — a view allocation that ensures every resident has a compelling reason to spend time outdoors.

Studios — from 38 to 40 sq m (approximately 410–430 sq ft), priced from approximately AED 1,011,285 (~USD 275,000). Multiple layout variations available. The entry point into the Peninsula community — and into Business Bay’s most consistently high-performing studio rental market.

1-Bedroom Apartments — from approximately 513 to 661 sq ft (48–61 sq m), priced from AED 1,142,000 (~USD 311,000). The development’s highest-demand configuration, reflecting the Business Bay 1-bedroom rental market’s consistent performance. Capital value has grown approximately 17% from Peninsula One’s launch pricing for the equivalent configuration — a documented appreciation that reflects the community’s transition from launch to established address.

2-Bedroom Apartments — from approximately 858 to 1,061 sq ft (80–98 sq m), priced from AED 1,500,000 (~USD 408,000). Expanded layouts with distinct sleeping and living zones, ideal for couples, small families, and professionals who value space without compromising on location. Select 2-bedroom configurations feature dual balconies framing canal and skyline views simultaneously.

All apartments include built-in wardrobes, central air conditioning, and fully equipped kitchens — delivered to Killa Design’s specification and Select Group’s quality standards. The residences are thoughtfully designed for catering to a wide range of resident lifestyles and preferences, ensuring a tailored living experience for everyone.

Amenities: Tower, Community Mall, and the Full Peninsula Ecosystem

Peninsula Three residents benefit from amenities at two levels: the tower’s own dedicated facilities, and the full breadth of the Peninsula masterplan’s community infrastructure — a combination that effectively makes the tower’s amenity offering the largest and most comprehensive of any single residential building in Business Bay.

The Fitness and Wellness facilities include a fully equipped gym, providing residents with access to premium exercise equipment and spaces for a health-conscious lifestyle. Additionally, the development features a running track, allowing residents to enjoy outdoor exercise and leisure activities as part of a comprehensive suite of recreational amenities.

Tower Amenities:

Aquatic:

• Lap pool (344 sq ft) — for fitness-focused residents who prioritise the discipline of lap swimming
  
• Leisure pool (344 sq ft) — for relaxation, social swimming, and weekend afternoons
  
• Splash pad — integrated water play for younger residents
  

Fitness and Wellness:

• Gymnasium and changing rooms (6,081 sq ft) — a full-scale fitness facility that sets a new standard for tower gyms in Business Bay
  
• Outdoor yoga deck — for mind-body practice with canal and skyline views as backdrop
  
• Running and walking tracks — integrated into the podium landscape
  

Recreation:

• Skate park — a distinctive amenity appealing to younger residents and families
  
• Basketball courts — full-scale and floodlit
  
• Padel courts — the UAE’s fastest-growing racquet sport
  
• Tennis courts — within the broader Peninsula community
  

Social:

• Food pavilions and cafés — at podium level, extending the lobby’s social function outdoors
  
• Children’s play areas — dedicated and purpose-designed
  
• Podium seating and lush lawns — for casual outdoor gathering
  
• Dry fountain and splash pad — a central landscape feature and social focal point
  
• Co-working space in the lobby — for remote workers who want a professionally designed alternative to their apartment
  
• Grand lobby lounge — with 24-hour staffed reception
  

Services and Infrastructure:

• 8 high-speed elevators — for efficient vertical access throughout the tower
  
• 4-level covered parking with 1 space allocated per unit
  
• EV charging hubs — integrated into the parking infrastructure
  
• 24-hour security and CCTV surveillance
  
• Maintenance staff on-premises for general building upkeep
  
• 50th-floor observation deck — panoramic views available to all residents
  

The Peninsula Community Ecosystem:

As residents of Peninsula Three, all owners and tenants gain unrestricted access to the full Peninsula masterplan community amenities — an offering that extends the effective amenity provision of the tower dramatically:

• 66,000 sq ft Community Mall — with pharmacies, healthcare facilities, supermarkets, and award-winning F&B brands
  
• 4-kilometre Peninsula Promenade along the Dubai Water Canal — the social and recreational spine of the entire community
  
• Community parks and green spaces — extensive, landscaped, and integrated throughout the masterplan
  
• Additional pools and fitness facilities across the Peninsula community
  
• Peninsula Four, The Plaza — the masterplan’s activated lifestyle destination with waterside dining, retail, and entertainment
  

Local Attractions: The Best of Business Bay and Beyond

Living at Peninsula Three means being at the epicenter of Dubai’s most exciting attractions and experiences. Business Bay is renowned for its unique blend of urban energy and exclusive waterfront lifestyle, offering residents unparalleled access to the city’s most iconic destinations. From the moment you step outside your door, you are just minutes away from the world-famous Burj Khalifa, the expansive Dubai Mall, and the picturesque Dubai Canal, all of which define the vibrant character of Business Bay Dubai.

The neighborhood is a gateway to a diverse range of activities and entertainment options. Enjoy a stroll along the Dubai Canal promenade, take in the mesmerizing Dubai Fountain shows, or experience world-class performances at the Dubai Opera. For those who crave retail therapy or gourmet dining, the Dubai Mall offers an endless array of options, while the nearby Palm Jumeirah provides a luxurious escape to pristine beaches and exclusive resorts.

Peninsula Three’s prime locality ensures that residents are always connected to the best that Dubai has to offer. Whether it’s exploring the art district, relaxing at waterfront cafés, or enjoying the dynamic nightlife, every day brings new opportunities for discovery and enjoyment. This unique blend of urban city living and waterfront serenity makes Peninsula Three the ultimate choice for those seeking a luxurious, vibrant, and exclusive lifestyle in Dubai’s most sought-after community.

Investment Case: Business Bay’s Most Transacted District + Peninsula’s Proven Track Record

Peninsula Three presents an investment case built on three pillars that compound each other consistently and are supported by documented market data. Properties in Peninsula Three are available for sale, offering buyers the opportunity to acquire units in this sought-after Business Bay development.

Business Bay’s investment credentials are exceptional. In the 12 months preceding early 2025, apartments in Business Bay were valued at over AED 20 billion in total transactions — among the highest transaction volumes of any residential district in Dubai — and over 14,000 rental transactions were completed in the area. This level of market activity reflects a liquidity that investors prize: the ability to enter, exit, and generate rental income with the confidence that demand from both buyers and tenants is structural rather than cyclical.

Rental yields in Business Bay average 6% per annum with minimum annual rental income starting from AED 45,000 for studios — figures validated across thousands of transactions annually. For 1-bedroom apartments, the documented ROI is 5.8%, with starting annual rents from AED 56,000. Peninsula Three’s canal-facing address, Killa Design pedigree, and the community’s activated promenade and mall infrastructure position its units to perform at or above the Business Bay average.

Peninsula’s documented capital appreciation. The price per square foot for equivalent apartments has risen approximately 17% from Peninsula One to Peninsula Three — a clear and documented trajectory of appreciation that reflects both the district’s growth and the community’s transition from launch to established address. Buyers who acquired in Peninsula One and Two have already captured this appreciation. Peninsula Three buyers are acquiring at the current market price with the community’s infrastructure now substantially complete — a lower-risk entry than the earliest phases, with the operational community already generating the rental demand and lifestyle quality that justify the current pricing.

Killa Design’s brand premium. The architectural firm behind the Museum of the Future brings an association with one of the world’s most celebrated buildings to every Peninsula Three apartment. In a market where design quality is increasingly the differentiator between comparable addresses, Killa Design’s involvement creates a brand premium on both rental rates and resale values — and one that compounds as the firm’s global reputation grows.

The 17% capital growth signal. The price appreciation documented across Peninsula’s three tower phases — from AED 925,000 for a 1-bedroom in Phase One to AED 1,142,000 in Phase Three — is one of the most transparent and verifiable investment signals in Dubai’s current off-plan market. It demonstrates that Select Group has successfully calibrated the Peninsula community’s value growth, and that buyers in earlier phases have consistently been rewarded for their conviction.

Freehold ownership available to all nationalities. Zero UAE property tax ensures all rental income and capital gains are retained in full.

UAE Investor Visa eligibility: Purchases above AED 750,000 qualify for the UAE investor visa. Purchases above AED 2,000,000 may qualify for the UAE 10-year Golden Visa — providing long-term residency rights renewable as long as the property is owned.

Payment Plan: 50/50 — The Most Accessible Entry Into the Peninsula Masterplan

Peninsula Three offers a 50/50 payment plan — one of the most straightforward and accessible structures available for a Business Bay tower of this specification and location quality:

Stage	Payment	Details
On Booking	5%	Minimal initial deposit to secure your unit
During Construction	45%	Paid in milestone-linked instalments
On Handover	50%	Final payment at key collection

With studios from AED 1,011,285, a 5% booking deposit of just AED 50,564 secures an apartment in one of Business Bay’s most architecturally distinguished towers — within a masterplan community whose Community Mall, promenade, parks, and activated public realm are already in place or completing.

Handover: Q2 2025 — meaning Peninsula Three is at or approaching delivery. For buyers seeking an already-operational building, resale units are available for immediate transfer, with UAE mortgage financing accessible for qualified buyers through the country’s leading banks.

The 100% DLD fee waiver offered by Select Group as part of Peninsula Three’s promotion saves buyers 4% of the purchase price — a saving of AED 40,455 on the minimum studio price alone, and a meaningful reduction in the effective cost of acquisition.

Find Your Place in the Peninsula

Business Bay has produced hundreds of towers. Only one of them was designed by the firm behind the Museum of the Future. Only one of them offers its residents unrestricted access to a 66,000 sq ft Community Mall and a 4-kilometre waterfront promenade. And only one of them has documented a 17% appreciation in equivalent apartment pricing across its successive phases — with buyers rewarded in every one.

Studios from AED 1,011,285. 1-bedrooms from AED 1,142,000. 100% DLD fee waiver. Handover Q2 2025.Contact our team today for current pricing, available units, floor plans, and to arrange a private consultation about Peninsula Three.

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